Life in the Iron Mills by Rebecca Harding Davis - 797 Words

Similar to other critics, â€Å"Life in the Iron Mills† by Rebecca Harding Davis, is a sentimental story with an ending that changes the tone of the story. As suggested by the majority of this text, there was not to be a favorable ending for the characters as the narrator portrays them so pessimistically; the very first passage begins â€Å"Is this the end? O Life, as futile, then, as frail! What hope of answer is redress?† (p.51). The text might have had a more completed ending with the protagonist, Hugh, in jail because at this point the reader acknowledges how hard he worked and how worn and exhausted he was, but before he stole the money, he at least still had his freedom, arguably this could be the moral of the story for the reader. It is difficult to understand why a Quaker came to the jail after Hugh’s death to bury him in a better place than he had been-- not exactly the appropriate fate for a thief. The Quaker character had no depth since she was not in the story until the very end, and it is not easily understood as to what the connection was when she helped Deborah. Perhaps this was the writer’s attempt to create an ending that makes a reader believe there is fortune after working in the iron mills or being part of the working-class; maybe you can be saved after all, but even that argument, is a stretch. If the story had ended with Hugh passing away in jail, it would have been more consistent with the beginning and middle of the story, and more believable. When HughShow MoreRelatedThis essay is an analysis of the story the Life in the Iron Mills by Rebecca Harding Davis.1820 Words   |  8 PagesIn Life in the Iron Mills Rebecca Harding Davis reveals a growing industrial America in the nineteenth century, where an unbelievable level of poverty and limited opportunities of achieving success can cause individuals to take extreme risks to attain a descent lifestyle. Through the novella, Davis illustrates the distinct d ifferences between upper and lower class lifestyles. Immigrant workers, Debora (lovingly called Deb) and Hugh, take the reader to a time when people were used as productionRead MoreEssay On Life In The Iron Mills1314 Words   |  6 Pagesclass can be seen as a general word for groups or group distribution that has become more common. Rebecca Harding Davis’s short story Life in the Iron Mills, together with Raymond Williams’s entry Class delineates the oppressed lower class in a vivid and moving way, exemplifying the impact of social divisions on oppressed working labourers. Davis â€Å"embodies a grim, detailed portrayal of laboring life† (Pistelli 1) with an articulate correlation of Williams’s entry Class, structuring her narrativeRead MoreLiterary Realism Of The Iron Mills And The Yellow Wallpaper By Charlotte Perkins Gilman1388 Words   |  6 Pagesthe reader, social injustice may be dealt with. Two examples that use form to reach the end goal of compassion are Rebecca Harding Davis’ Life in the Iron Mills and The Yellow Wallpaper by Charlotte Perkins Gilman. Rebecca Harding Davis’ Life in the Iron Mills uses an embedded narrative to tell the story of Deb and Hugh, and the daily struggles of Deb’s life. Life in the Iron Mills was written in 1861, two years prior to the Emancipation Proclamation. The goal of this story is to feel compassionRead MoreSusan Glaspell s A Jury Of Her Peers And Flannery O Connor s Good Country People Essay1696 Words   |  7 Pagesoppression of women, there is much that can be learned by looking back at problematic situations portrayed by women writers of the 19th and 20th centuries. Out of all of the texts written by women only three will be discussed; Rebecca Harding Davis’s Life in the Iron-Mills, Susan Glaspell’s A Jury of Her Peers and Flannery O’Connor’s Good Country People, in which specific symbols are used as representations of the ways in which women were oppressed and how important it is to study these texts todayRead MoreThe Reception And Influence Of Rebe cca Harding Davis2118 Words   |  9 Pagesthe need to speak out for others, especially the lower classes. However, Rebecca Harding Davis observed the suffering of all humanity and decided to give everyone a voice through her writings. Throughout her career, Davis wrote an innumerable amount of works advocating for equal rights among all people, right up until her death in 1910. The following paper will analyze and discuss the reception and influence that Rebecca Harding Davis’s works of literary realism had on the hierarchy of society, in relationRead MoreFeminism During 19th Century American Short Stories4097 Words   |  17 PagesAmerican Short Stories Research Question: How is feminism revealed through the divergence of women’s roles in society and their own personal desires in the American short stories â€Å"The Yellow Wall-Paper,† â€Å"The Story of an Hour,† â€Å"The Storm,† and â€Å"Life in the Iron Mills†? Introduction Literature changes as current events change and as the structure of society begins to shift. American feminist literature started to become prevalent during the Victorian era, or around the latter part of the 19th century.Read MoreRealism In Life In The Iron Mills1604 Words   |  7 PagesLife in the Iron Mills is a novella that is hard to classify as a specific genre. The genre that fits the most into this novella is realism, because of the separation of classes, the hard work that a person has to put into their every day life to try and make a difference, and the way society influences the actions of people and their relationships. However, no matter what genre is specifically chosen, there will be other genres present that contradict the genre of choice. While the novella showsRead MoreThe Iron Mill By Rebecca Harding Davis997 Words   |  4 PagesIn Life in the Iron Mills, Rebecca Harding Davis tells the story of Hugh Wolfe, a lower-class man whose love of beauty and desire to move up in the world ultimately leads to his mental decline and demise. Wolfe lives in a town of smothering grey smog and works in an iron mill reminiscent of Hell, places that induce hopelessness and despair by appearance. In contrast to his surroundings, Wolfe possesses a fierce love of beauty and a talent of sculpting with korl, both of which are frequently associatedRead MoreThe Industrial Revolution Of The Iron Mill By Rebecca Harding Davis1070 Words   |  5 PagesThe industrial revolution was a time of invention, progress and opportunity. However, there was also a darker side to it all. Rebecca Harding Davis, author of Life in the Iron Mills, tells the story of ironworker Hugh Wolfe from a first-person narrator’s point of view. This unnamed narrator of an unspecified gender is part of the more privileged class of society. This person resides in the house that the two protagonists of the story, Hugh and Debora Wolfe, used to live in. The higher-ups of thisRead MoreEs say on The Taint of Money in â€Å"Life in the Iron Mills†1653 Words   |  7 PagesRebecca Harding Davis wrote â€Å"Life in the Iron Mills† in the mid-nineteenth century in part to raise awareness about working conditions in industrial mills. With the goal of presenting the reality of the mills’ environment and the lives of the mill workers, Davis employs vivid and concrete descriptions of the mills, the workers’ homes, and the workers themselves. Yet her story’s realism is not objective; Davis has a reformer’s agenda, and her word-pictures are colored accordingly. One theme that

Monitoring Using Perception-Based Measures Free Essay Example, 2250 words

The athletes can use the feedback from training loads for future training motivation. Several methods can be used for training load monitoring, but the best method recommended is the ratio of perceived exertion method. This method is used to quantify a load of training since it is simple to use, easily understood and easy to put into implementation (Borg 1982). Several studies have confirmed the validity of using ratings of perceived exertion for measuring the intensity of activity not only for those adults who are healthy but also for children and other clinical populations. Previous research also shows an existing relationship between ratings of perceived exertion and other physiological variables such as heart rate (Minganti et al. 2010). RPE (rating of perceived exertion) is the commonest methods used in the assessment of internal load monitoring. The use of rating perceived exertion (RPE) is based on the notion that athletes do monitor their physiological stress during activity as well as providing vital information retrospectively regarding their perceived effort post-competition or training. Strong evidence does suggest that rating perceived exertion do correlate well with the hate rate during a period of steady-state activity and high-intensity cyclical training interval. We will write a custom essay sample on Monitoring Using Perception-Based Measures or any topic specifically for you Only $17.96 $11.86/page 2012). The perceived exertion is considered how hard an individual s body feel while working. It is based on the physical feeling being experienced by an individual during physical exercise including the performance of physical exercise such as increased rate of breathing, increased perspiration, muscle fatigue, increased heart rate.

Citizenship the inderviduals and society Free Essays

Some differences within equality include: Age Disabilities Gender Gender reassignment Sexual orientation Marriage and civil partnership Pregnancy or maternity Race Religious beliefs There is now a variety or legislations in place in order to make sure people re employed or in some cases not, purely on worth and qualifications and not because of their age, gender or race. Despite these being in place there is still significant inequalities, some examples of this would be: The importance of equal opportunities in society Unemployment in ethnic minority communities is, on average, twice the rate in white communities and members of ethnic minority groups find it twice as hard as white people to secure jobs. – Black and Asian people are 16% more likely than white people to be highly qualified, but highly qualified black and Asian people are more than twice as likely to be unemployed as white people. We will write a custom essay sample on Citizenship the inderviduals and society or any similar topic only for you Order Now Black and Asian people are 16% more likely than white people to be highly qualified, but highly qualified black and Asian people are more than twice as likely to be unemployed as white people. There are thousands of cases every year and many are not reported. Woman, despite the passing of the sex discrimination laws almost 30 years ago, hold fewer than of the most senior jobs in public life. % of the country’s top business leaders and national newspaper editors are women. But women account for 45% of the workforce and 30% of managers. The public sector is a leader in the area of equal opportunities and they expect their public services to lead from the front. The public services are encouraging the elimination of discrimination within the services. Then to promote good relations in local community and to ensure their workforce reflects this. It is also important for the public services to recognize that different backgrounds and cultures and that this will affect what they need from them as a service. The importance Of equal opportunities in the public services # The public services have a legal and moral responsibility to eliminate discrimination within the service and to remote good relations between them and the population in its local community. The public services should ensure their workforce reflects the communities it services. It is important that the public services understand that the public have different backgrounds that affect what they need from them. UP: Illustrate how equal opportunities are enforced in the UK with reference appropriate legislation The equality act was enforced in October of 201 0, this new equality act replaces all previous legislations, in a single law making it easier to understand and strengthens prevention of discrimination. It also helps by setting out the different ways in which it’s unlawful to treat someone. The Equality Act 2010 covers nine protected characteristics, making it unlawful to discriminate on the grounds of: Age Disability Gender reassignments Pregnancy and maternity Religion or belief The act covers the fields of: Employment Facilities Goods and services Admission and treatment of students Most sign efficiently the extension of the public sector duty to promote equality of opportunities. Human rights act 1998 Your human rights are: 1. The right to life 2. Freedom from torched and degrading treatment 3. Freedom from slavery and forced labor 4. The right to liberty 5. The right to a fair trial 6. The right not to be punished for something that wasn’t a crime when you did it 7. The right to respect for privet and family life 8. Freedom of thought, concise and religion, and freedom to express your beliefs 9. Freedom of expression 10. Freedom of assembly and association 11. The right to marry and to start a family 12. The right not to be discriminated against in respect Of these rights and freedoms 13. The right to peaceful enjoyment of your property 14. The right to an education 15. The right to participate in free elections 6. The right not to be subject to the death penalty The Equality Act 201 0 The Equality Act 201 0 simplifies the current laws on discrimination and unfair treatment and puts them together in one piece of legislation. The Equality Act 201 0 covers nine protected characteristics, making it unlawful to discriminate on the grounds of: 1. Age 2. Disability 3. Gender reassignments 4. Marriage and civil partnership 5. Pregnancy and maternity 6. 7. Religion or belief 8. Gender 9. Sexual orientation Most significantly the extension of the public sector duty to promote equality of opportunities. The freedom of information act 2000 Personal information – you are entitled to see information held about you. Official information – you are entitled to request official information held by public authorities, including government departments, local authorities, hospitals, schools and police forces. Public sector equality duty, the general duty: The new public sector equality duty is expected to cover all of the protected characteristics apart from marriage and civil partnership and will require public sector bodies to have due to regard to the need to: Eliminate unlawful discrimination, harassment and visitation Advance equality of opportunities between different age groups; and Foster good relations between different groups Public sector equality duties, the specific duties public bodies are required to: Be open to how they have engaged with people as part of their work towards fulfilling the aims of the equal duty Demonstrate how the impact on equality has been assessed in the design if key policies and service delivery initiatives Proactively consider the equality requirements of every contract they tender The specific Duties public bodies are required to: Develop and publish equality objectives how they intend to achieve them (to e renewed at least every areas) publish a ra nge Of equality data relating to their workforce and the service they provide on an annual basis Need to public their gender pay gap figures and their employment rates for black and minority ethnic staff and disabled staff on an annual basis UP: Explain the different ways in which public services have supported society Some examples of the public services as employers supporting equal opportunities are: Creating coherent race equality and diversity policies across the service this shows that the public services have got clear rules of what they will and ill not stand for within equality and racism. They also have a no tolerance approach to bullying within the work place and support groups for people of different backgrounds and beliefs. Have selection processes designed to include not exclude – this includes having recruitment adverts to appeal to all, not to exclude different types of people. They have also got to be seen as setting an example for other employers and therefore have to have a noticeable variety in they people thy employ. Individual religious beliefs can be catered for, for example Sikh men can wear turbans as part of their inform, and Muslim women can wear hajjis and ankle length gowns while on duty – this shows that the services are willing to adapt to meet the needs of people. They also allow time off to attend religious festivals and days can be granted. There are also provisions prayer rooms and special diets. Ensuring premises are accessible to people with different disabilities and provision is made for people with hearing or sight disabilities – this includes having wheelchair ramps and automatic doors, for disabled accesses. As well as having the appropriate measures in place for people with disabilities such as sight or hearing. Although these are just a few examples of the wide range of things that this act covers, and all of these examples are supported by the 201 0 equality act, in addition they support equal opportunities. How have the public services helped society? Are service – the fire service help society by acting as a first response during accident and emergencies, some examples of these would be Art’s or house fires. The fire service also helps to educate people about fire and safety; they achieve this by going into local schools and businesses they also go to public areas and give out fire alarms. Police force ; The police force help society in a rarity of ways depending on different things, for example location, although the typical responsibilities include keeping the peace, law enforcement, and investigation of crime. Navy – The role of the navy is to help society by protecting the country by controlling and protects the seas this is so that a country can use them for economic growth; they also work as a support network for the military, and are also there to help to protect power, using marine forces. UP: Demonstrate the different ways in which public services have affected society Statutory and non-statutory public services can have a age impact within society and on one another, some examples of these include: Community support, this could be doing things like education for schools or some more challenging tasks Acting as a force group to encourage change They can also campaign for increased resources and therefore support the community better, although people think that this should not be the role of the services Influence and to encourage the government to change or bring in new laws Give the government advice about social issues such as knife crime Support and campaign issues that people may not otherwise be aware of The media A collective term for the ways in which both Statutory and non-statutory service communicate information this is made up of types of communication such as the newspaper, television, radio, internet/ social networking, books, journal articles and service magazines. Public services used media in many different ways like appealing for information, safety warnings, improving their public image. Also the way that the media portray the services affects this too as if they focus more on negatives such as deaths in custody then this may cause some resentment and anger towards them. How to cite Citizenship the inderviduals and society, Papers

Marketing Strategy and Plan General Ethic Report

Question: Describe about the Marketing Strategy and Plan for General Ethic Report. Answer: Introduction: The organization selected for the report is General Electric owing to its association with a wide assortment of business units. The capability of the organization to span its operations across various business units could be considered as an attribute of the organizations lifetime which has been experienced since its establishment in 1892 (Agrawal, 2013). The organization was formed as a result of the merger between Edison General Electric Company and Thomson-Houston Electric Company and went on to become one of the leading companies in the field of electric devices. The organization is estimated to be associated with healthcare, power and water, capital, aviation and oil and gas as per recent reports and hence the varying service portfolios of the organization could be apprehended easily. Other necessary measures which could be observed with respect to General Electric include research on distinct business units included within the organization (Agrawal, 2013). Corporation Identification The different business units which are observed in the case of General Electric could be realized in the association of the units with the varying implications of financial services, life sciences, and software development, pharmaceutical, engineering and automotive industries. The dependence of the various industries on the General Electric Company could be reflected in the products facilitated by the Oil and Gas, Transportation, power and water and Healthcare ventures of the organization. The distinct business units are responsible for diversity in the products of the organization which include oil, electrical distribution and appliances, finance, wind turbines, lighting, energy and healthcare (Alter, 2015). The company is responsible for a massive and diverse workforce alongside infrastructure which proves to be a major highlight for the organization to realize the potential for research involving individual business units. This would help in identification of the profitable busin ess units alongside the revenue acquired from specific units which presents a clear impression of the performance of individual business units within the organization (Bng Roos, 2014). Sustainable competitive advantage: The source for sustainable competitive advantage is realized in the ability of an organization to realize different aspects of long term objectives. The resources of an organization or the capabilities as observed in case of companies like General Electric could be accountable for realization of sustainable competitive advantage only in case of the organizations ability to collate the processes such as resource allocation or workforce management. The investment of resources in profitable business units could seem to be a reasonable choice in the present scenario (Contreras, 2014). However, the scope of sustainability is realized only in the apprehension of prospects for long term survival in the domain of a dynamic and complex market environment. The diversification of an organization could be perceived as the outcome of the source for motivation (Fifield, 2012). The diversification of the organizations product and service portfolio could result in association with other significant business entities which are able to represent considerable returns for the organizations investment. Competitive advantage and its integration with sustainability have to be achieved through cognizable opportunities such as investments in sustainable products such as energy and water as well as healthcare. However, the implications of resource depletion and the causes for environmental concerns could lead to possible pitfalls for sustainable competitive advantage of the organization. The factors which are considered as profoundly responsible for inducing sustainable competitive advantage include assets, inimitability, endurance and branding. These factors should be cumulatively applied to the organizational framework, thereby establishing a profound demarcation from competitors (Foxall, 2014). The systems of a company must be dependent on sustainability and assets refer to capital and foundational assets. The impact of technical assets is also considered essential for the development of cost-effective operations which are capable of facilitating prolific revenues to the company on i ts investments. The strategies implemented by an organization must be capable of maintaining a certain degree of uniqueness. The brand building of an organization is also considered as a profound implication for sustainable competitive advantage since customers stay associated with a brand only due to its promotion and marketing initiatives (Griffith Hoppner, 2013). Endurance of competitive advantage is also a vital attribute for ensuring that customers could avail appropriate value proposition in the products facilitated by an organization. The provision of improved value on the products and services could account for a substantial increase in the sustainability of competitive advantage of an organization. Revenue centers: The revenue center of an organization could be defined as a financially profitable department which relies on the sale of services and products. The revenue centers which could be identified in case of General Electric include the individual subsidiaries such as GE Transportation, GE Healthcare, GE Capital, GE Oil and Gas, GE Home and Business Solutions, GE Global research and GE Energy (Hollensen, 2015). The organization has diversified in its operations over the years which have led to the realization of multiple revenue centers in the subsidiaries. The revenues earned from the different subsidiaries could be highlighted as follows in a table. Business Unit Revenue (US $) GE Aviation 16.35 billion GE Oil and Gas 16.5 billion GE Energy 37.1 billion GE Transportation 5.88 billion GE healthcare 14.85 billion The above table describes the product line which is earning maximum revenues for the General Electric Company include Energy, Aviation, Oil and Gas followed by Healthcare. The capabilities of the organization in terms of realizing the sustainable aspects of competitive advantage could be augmented only through the application of strategies cumulatively for the profitable business units (Kotler et al., 2015). The emphasis on identification of revenue centers could thus be validated in case of a diversification strategy of an organization as observed in the case of General Electric Company. Diversification of General Electric: Related constrained diversification strategy could be apprehended carefully from the economies of scope which could be established from the savings on costs and the translation of competencies and capabilities in varying contexts of different businesses. Transferring skills or sharing activities could also be observed as the impact of diversification as per the references noted in popular literature (Morgan, Katsikeas Vorhies, 2012). Furthermore, the advantage of related constrained diversification could be observed in the acquisition of revenues from the dominant business which comprises of less than 70% of the total revenue (Morgan, Katsikeas Vorhies, 2012). Pestle Analysis Of General Electric PEST analysis is an important mechanism that understands the growing, operating direction, potential, business position, decline and other market strategy for operations (Kotler, 1998). To analyze the environment of General Electric Company (GE) in a macro scale, it needs dealing with various technological, economic, social-cultural and political aspects thereby making it clear the allocation of resources and planning facility for maintaining its profit and productivity. Political GE deals with the political system presenting to the beneficial environment for business growth over critical situation in international market. Since United States internal revenue requires the companys authority for submitting return taxation for the annual period on 15th April (Dibb Lyndon, 2004). This system also includes the government structures, taxes, industry-specific regulations, elections, and legal and regulatory, etc. Economic Money value, exchange rates and interest rates have a tangential operation and effect activities of GE because of fluctuations. This effect for economic distortion at global crisis shows a continually decrease in sale; main cause being the banks lending rates. The capital finance shows the losses to turn a downfall triggering the business recession which sank below $5 (McDONALD M.A.L.C.O.L.M., 2016). Social-Culture Socio culture has largely extended the influences to GE where social set-ups, religion, culture and norms determine the conduct process in environmental projections. GE sets apart itself pointing to its cultural activities by delivering learning opportunities and bulking unique innovative solutions in world business. (Jack Welch retired CEO of GE). Technology GE sets its high end objective in changing the life forms to gain new technologies and ideas. It has the high rate of technology advancement and ensures an updated source to electric vehicle, energy management, utility security, energy storage for a way ahead for smarter power grid (Andrew, 2010). Environment GE takes into involvement to various industries of gas and oil investing around billions and dollars for improving the drilling and fracking so as to protect the environment. Legal GE gets involved into 120 various countries and infuses the compliances as per the aspects concerning over businesses, it also helps maintaining this level as it deals with international and national businesses. General Electric Swot Analysis Strengths GE stands as a multinational company and stands as the persisting globally recognized because of its excellent products and services showing a competitive advantage position through generation of equipment. Its excellent management style drives business operation helping to increase productivity at a higher level of accountability and efficiency (Parente Strausbaugh, 2014). Other main expansion is through its diversified lines of operation and taking ventures initiatives over environment responsible (Mullin, Hardy Sutton, 2014). Weaknesses Since GE is a diversified company but is affected because of overload diversification. Therefore, this over stretching mechanism leads to slowing down of decision making algorithm thus leading to lack of attention issue and managing defect to case for numerous business units. Opportunities GE has achieved a competitive edge to intense research and development. It also ensures the innovative product production line for meeting the demanding current customers showing the immense opportunities at improving competitive advantage. Threats Large business units of GE show a threatening effect to incite competition. GE gets involved in the production technique result that withheld aroused out of undone product improving. Other serious outcomes are the information security and media that victimise bringing to lot criticism and loss of investors (Morgan, Katsikeas Vorhies, 2012). Merger, Acquisition And Downsize Mergers, Acquisition and Downsizing are the three important aspects of the organization which are having the impact of the sustainability of the organization. These processes of the organization like General Electric occur in case of expansion of the organization along with their operations in association with the competitive advantage. But in any cases while taking the human resource issues into consideration there occur many types of failure in the merger and acquisition issues (Mullin, Hardy Sutton, 2014). This report has been prepared to make the highlights regarding the issues of human resource along with the financial issues which will take the organizational process forward to have its successful position in the global market. The process of the merger and acquisition always leads to the process of downsizing in the company as occurred in the General Electric. The merger must be beneficial to the organization in which the management must continue to figure out the required information in the process. In this figure there will have the preview that will basically make the expectations of the job which will make the employees to have the realistic demands of the jobs. This process of the merger and acquisition causes the downsizing of the employees that will alleviate the process of reducing rumors that will eventually make the allowance of the employees in the process of business (Griffith Hoppner, 2013). This process of merger and acquisition is the easiest yet the tough process for the restructuring of the business according the global market. In this process after the merger and acquisition following the downsize process, there will have the management of the employees having the averse to change accord ing to the environment. The merging and acquisition will have the neglecting of the psychological issues of the employees along with the inadequate communication for the merging with the culture clashes with two organizations. With this process there will have the unclear roles and responsibilities with having the direction of the company in an ambiguous manner (Foxall, 2014). Furthermore it is also evident that the employees of the General Electric get their different types of reactions. Conclusion With having the influence of a number of factors affecting the process of merger and acquisition and downsizing, the market in which the organization like General Electric is acting upon can be said to be as the primary force to act upon. The market size and condition is the main recommended factors to be studied while going through the mergers and acquisitions. For this reason the company General Electric is having the some instances of recession in the process where there is the downsizing of the employees. This downsizing process will eventually decrease in the process of improvement in the economy that will create a lay out of the potential changes in this process (Fifield, 2012). Various studies have been carried in support of the scenario which has given the exact theoretical definition of the process of merger, acquisition and downsize of the organization like General Electric. Merger is the process of dealing of unison of two companies into a particular company. In the same w ay the acquisition is the process of having the process of action in the corporate sector to take the ownership stakes to have control over another firm or company (Contreras, 2014). The process of downsize is having the reduction of the employees that will have going on in an operating payroll system. All the three are having the inter relation with each other providing a restructure of the organization. References Agrawal, A.D., 2013. Green Marketing: Sustainable Marketing Strategy.Indira Management Review,17. Alter, S., 2015. Fight on! Quarterbacking your marketing strategy.Journal of Property Management,80(3), pp.14-15. Bng, A. and Roos, C., 2014. Digital Marketing Strategy. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Contreras, C., 2014. MKT 376 Sec 1 Global Marketing Strategy. Fifield, P., 2012.Marketing strategy. Routledge. Foxall, G., 2014.Corporate Innovation (RLE Marketing): Marketing and Strategy. Routledge. Griffith, D.A. and Hoppner, J.J., 2013. Global marketing managers: Improving global marketing strategy through soft skill development.International Marketing Review,30(1), pp.21-41. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Morgan, N.A., Katsikeas, C.S. and Vorhies, D.W., 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), pp.271-289. Mullin, B.J., Hardy, S. and Sutton, W., 2014.Sport Marketing 4th Edition. Human Kinetics. Mcdonald, M.A.L.C.O.L.M., 2016. 5 Strategic marketing planning.The marketing book, p.86. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning.